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This is where you can come for the latest InlineMarket news, industry trends and insights, and interesting and useful content.

14 min read

Data management platforms vs. data warehouses: what’s the difference?

From the era of physical filing cabinets to the age of cloud storage, data management has undergone a radical...

8 min read

What is a data platform as a service (DPaaS)?

Let’s say you’re a marketing director working for a large e-commerce company that sells a wide range of products...

9 min read

What is a data management platform?

In this year’s January/February edition of the ABA Banking Journal, Mark Gibson, a senior consultant at the strategic...

9 min read

The role of data management platforms in digital marketing

If the digital world is a treasure trove, data is the gold. Understanding and leveraging such a valuable asset is less...

7 min read

The benefits of a customer data platform

In 2012, Richard Branson tweeted: “Complexity is your enemy. Any fool can make something complicated. It is hard to...

9 min read

How sales teams can benefit from insights

Sales as we know it has undergone a seismic shift over the past couple of decades. The traditional approach of...

12 min read

The impact of digital marketing: insights and trends

Cast your mind back to the turn of the millennium. The Nokia 3310 has just made its debut—a groundbreaking phone...

8 min read

The power of customer insights in your marketing strategy

Customer insights are an interpretation of trends in human behaviors which aim to increase the effectiveness of a...

7 min read

The future of marketing: using data analytics to gain insights and stay ahead of the game

The story of how marketing has changed over the past 30 years is a tale of adaptability and innovation, marked by an...

9 min read

The ultimate guide to extracting insights from your marketing data

In an era defined by digital innovation, the success of marketing hinges on leveraging data. Modern marketers know that...