When it comes to acquiring new customers, some of the most common failure points are 1. whether you are targeting the right customers, 2. whether you are able to identify the right, most promising leads that marketing has created and 3. whether your sales efforts are focused on the opportunities that are most likely to end up buying from you.
Our solution uses predictive analytics to tackle these challenges.
Ideal Customer Profiling opens up the DNA of your best customers, enables you to enrich your customer data from external sources, and by extracting matching companies from external company data sources you can be sure that you are targeting the right customers.
Predictive Scoring is a methodology that analyzes your existing marketing and sales data for patterns and predicts how likely target companies, leads and sales opportunities in your pipeline will end up buying. Knowing which leads to focus on will fasten your sales cycles.
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Understand which of your marketing campaigns are driving high-quality traffic to your website and optimise your marketing activities to convert website visits.
Automatically compare the costs of marketing and sales qualified leads.
Use machine learning algorithms across your customer journey. Prioritise marketing leads with the Lead Scoring tool and get more accurate sales forecasts with Deal Scoring.
Follow trends backwards in time to identify where your most profitable customers came from and what made them buy—and then apply going forwards.
Monitor and analyse your campaign metrics to understand where you’re spending money versus where you’re making it, channel by channel, campaign by campaign
Follow and compare your organic and paid social media performance across all channels and optimise your content performance.
Track the performance of your email campaigns.
InlineInsight stays up to date automatically. Get visual marketing reports, analyse your KPIs, and easily share results with others.
All key elements of a positive buyer experience rely on a constructive relationship between marketing content and sales success. Put simply: alignment.
Download our webinar to learn, how you can use your sales data to optimize your marketing performance.
In this white paper, you will learn what are the benefits of predictive deal scoring and how does the scoring works in practice.