Privacy Policy


Privacy Policy

InlineMarket Oy, Finnish Business ID: 2866708-5

This Privacy Policy describes our practices in collecting and processing personal information, as well as the functionalities used by our website. Any information you submit to us (for example, through online forms) to verify your identity will be processed in accordance with InlineMarket’s privacy policy. In this Privacy Policy, we strive to tell you as transparently as possible how we handle your information.

If you have any questions about our privacy policy, please contact us:


1. Grouping of the Registrants

  • Customers
  • Potential customers
  • Website users

2. Data being Processed

  • Name
  • Telephone number
  • Email address
  • Employer
  • Role / Title
  • IP address

The use cases of data processing are identification, communication, customer relationship management, and targeted marketing.


3. Purpose and Grounds for Processing Personal Data

3.1 Customer Relationship Management

We use personal information so that we can be uniquely connected to our potential and current customers. This means communication e.g. by email and phone to understand our customers’ challenges and provide them our solutions. The processing is based on the legitimate interest of the InlineMarket Oy.

3.2 Online Marketing Activities

The information we collect may also be used in marketing. We may collect information about pages you visit or products you purchase so that we can market relevant services to you.

We target ads to our customers in collaboration with various sites.

Our goal is to promote our products and services based on what has been viewed on our and other channels. We promote our products and services with custom banners on our own and third-party websites. We may use the information you send us to market our services to you.

We do not sell your personal information to third-party advertisers. Information that cannot be used to identify you may be shared with our advertising and business partners. They may use cookies to track which ads you have seen and which ads you have been interested in.

We collect information for LinkedIn Ads, Facebook Ads, and Google Ads / Google Analytics.  

3.3 Website Customization and Development

To customize and develop our website, we collect information about how you use our website. We do this using cookies and other means.

The information we collect through cookies allows us to determine how our website visitors use our site and how long they stay there. We use this information to improve the usefulness and usability of our site, as well as to provide customized content, test and optimize the site, and troubleshoot the site and its use.

We analyze user activity using aggregated data and/or network analytics solutions provided by third parties. These allow us to create user profiles based on anonymous information. We also create statistics and aggregation reports for internal use. Statistics and aggregation reports do not contain data that can be linked to individual website visitors.

If you accept the use of cookies in your browser and on our website, you give us permission to collect the above information for the purpose of developing our use of the website and for marketing purposes.


4. Cookies

Cookies are used to collect information about your use of our website. This information includes the type of Internet browser you are using and the operating system you are using, the domain name of the site you are connecting to, the date, time, and duration of the visit, the number of visits, the average time you spent on the site, and the pages you viewed. The cookie also contains a unique identification number that can be used to identify your browser. This will allow us to identify your browser the next time you visit our site. We also track what searches people do on our site and what browsers, computers, and operating systems they use. We may also record information about mouse clicks, mouse movements, screen scrolling, and text you type on the site.

We use both first-party (InlineMarket defined) and third-party cookies (other than InlineMarket defined cookies, which transmit data to that third party, when you visit our site). This includes e.g. Google advertising cookies, which provide us with information about your age group, gender, and other interests based on on-site visits.

We do not use cookies to identify you. We also do not associate your IP address with you or collect any information that directly identifies you unless you voluntarily send us this information. For example, you must send us personal information, e.g. fill out a form or survey, enter a contest or raffle, register your email address with our service, or send us an email.

If you at any time change your mind and don’t accept the cookies our site provides to enhance your visit, you need to change your cookie settings through your browser. Although we do not recommend it, as it can affect your experience or functionality of some services.

There are also other options to control how your browser handles cookies through your browser settings. To read more about your options in that regard please follow the instructions here:

To read more about how to delete cookies, you can follow the instructions here:

4.1 Third-Party Web Analytics Solutions

We use third-party service providers to implement collection operations in some of the above information through cookies. In such a case, the information collected will be sent to a third-party service provider. Data collection and processing via our websites by the third-party service providers is in accordance with this Privacy Policy.


5. Rights 

You have the following rights, for which you can make requests upon

1) Right to Review

You have the right to verify the personal information we hold about you. If you find inaccuracies or omissions in your information, you can ask us to correct or complete the information.

2) Right to Object

You have the right to object to the processing of your personal data at any time if you feel that we have processed your personal data unlawfully or that we do not have the right to process some of your personal data.

3) Right to Prohibit Direct Marketing

You have the right at any time to prohibit us from using your information for direct marketing. We will never sell or otherwise disclose your personal information to others so that they may target direct marketing to you.

We acquire online advertising e.g. from Facebook and Google. However, these companies will never receive your personal information and such advertising is not about direct marketing but is based on cookies. See cookies for more details.

4) Right for Removal

If you feel that the processing of some information about you is not necessary for our tasks, you have the right to ask us to delete that information. We will process your request, after which we will either delete your information or provide you with a valid reason why the information cannot be deleted. If you disagree with our solution, you have the right to complain to the Data Protection Officer. You also have the right to demand that we, therefore, limit the processing of disputed information until the matter is resolved.

5) Right for Appeal

You have the right to complain to the Data Protection Officer if you feel that we are violating applicable data protection laws when we process your personal data.


6. Refusal to Data Collection

Most Internet browsers automatically accept cookies. You can stop data collection at any time by adjusting your browser settings, or by refusing to participate in the data collection as third-party Web Analytics solutions provider pages (Section 8). When you change such settings, please note that some of the functions of our website require cookies to be used.


7. Registry Security Principles

It is important to us that your personal information is processed securely. We use the following safeguards to ensure the security of your information.

  • Access to the system requires the entry of a personal username and password. The system is protected by firewalls and other technical means. The information contained in the register stored in the system is accessed and entitled to be used by certain pre-defined employees of InlineMarket Oy.
  • The registry resides on a computer located in a computer room on a server to which unauthorized access is denied.
  • The register is regularly backed up.


8. Third-Party Websites

We are not responsible for any third-party websites that you access through our website. Our personal information policy does not cover information collected by third-party websites, so the privacy statements of those websites should be read carefully.

InlineMarket does not manage cookies on third-party websites. Third parties are responsible for the operation of these cookies and the processing of personal information.

Third-party cookie acceptance and blocking policies vary by a marketing campaign and are determined by third parties and applicable laws.


9. InlineInsight Terms of Service

InlineInsight is a platform solution service that helps companies to improve their sales and marketing performance by using AI and predictive scoring. The documented Terms of Service govern the relationship between companies and InlineMarket Oy, the company behind InlineInsight, regarding the use of InlineMarket’s services, including the InlineInsight website or any applications or application plug-ins, and any related services provided by InlineMarket.

InlineInsight Terms of service can be found here. 


Contact Information


InlineMarket Oy (Business ID: 2866708-5)

Konepajankuja 1, 00510 Helsinki, Finland

Niko Päivärinta, CEO or

This is a combined Registry Statement in accordance with Sections 10 and 24 of the Personal Data Act (523/1999) and Articles 12 and 13 of the EU General Data Protection Regulation (679/2016).

October 2021