Blog

This is where you can come for the latest InlineMarket news, industry trends and insights, and interesting and useful content.

4 min read

How to use customer data to upsell to your existing customers

We all know what upselling is. It’s when you invite your customer to spend more or upgrade, and usually requires you to...

8 min read

The top 5 questions we get asked about Predictive Deal Scoring

The key benefit of predictive deal scoring over traditional deal scoring is that it brings objectivity to your data. ...

5 min read

How successful companies use Ideal Customer Profiling

Your Ideal Customer Profile (ICP) is a description of your best potential customer. By creating your ICP based on real...
4 min read

InlineInsight joins the HubSpot App Marketplace

InlineInsight Predictive Scoring solution is now listed in the HubSpot App Marketplace. HubSpot App Partners are...

7 min read

How to use firmographic data like a pro

Improving the effectiveness of your sales can be divided into four actions: Increase the number of sales opportunities,...

7 min read

4 effective ways how data can boost B2B customer acquisition​

Many B2B organizations have scattered data that fails to provide any actionable insights to sales teams. In 2020, sales...

6 min read

3 common problems of sales and marketing alignment – and how they can be hacked by data-analytics

All key elements of a positive buyer experience rely on a constructive relationship between marketing content and sales...

4 min read

Forecasting sales with times series modeling

Observing data over time is time series. Predicting that data in the future is time series modeling. Unlike the regular...