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5 min read

How successful companies use Ideal Customer Profiling

Your Ideal Customer Profile (ICP) is a description of your best potential customer. By creating your ICP based on real...
4 min read

InlineInsight joins the HubSpot App Marketplace

InlineInsight Predictive Scoring solution is now listed in the HubSpot App Marketplace. HubSpot App Partners are...

7 min read

How to use firmographic data like a pro

Improving the effectiveness of your sales can be divided into four actions: Increase the number of sales opportunities,...

7 min read

4 effective ways how data can boost B2B customer acquisition​

Many B2B organizations have scattered data that fails to provide any actionable insights to sales teams. In 2020, sales...

6 min read

3 common problems of sales and marketing alignment – and how they can be hacked by data-analytics

All key elements of a positive buyer experience rely on a constructive relationship between marketing content and sales...

4 min read

Forecasting sales with times series modeling

Observing data over time is time series. Predicting that data in the future is time series modeling. Unlike the regular...