7 min read
The future of marketing: using data analytics to gain insights and stay ahead of the game
The story of how marketing has changed over the past 30 years is a tale of adaptability and innovation, marked by an...
9 min read
The ultimate guide to extracting insights from your marketing data
In an era defined by digital innovation, the success of marketing hinges on leveraging data. Modern marketers know that...
4 min read
Social media content analysis: what it is, and why you should be using it
If you're a marketer in today's world, you know that social media marketing is a key element of any modern marketing...
4 min read
How to use customer data to upsell to your existing customers
We all know what upselling is. It’s when you invite your customer to spend more or upgrade, and usually requires you to...
8 min read
The top 5 questions we get asked about Predictive Deal Scoring
The key benefit of predictive deal scoring over traditional deal scoring is thatit brings objectivity to your data. ...
5 min read
How successful companies use Ideal Customer Profiling
Your Ideal Customer Profile (ICP) is a description of your best potential customer. By creating your ICP based on real...
4 min read
InlineInsight joins the HubSpot App Marketplace
InlineInsight Predictive Scoring solution is now listed in the HubSpot App Marketplace. HubSpot App Partners are...
7 min read
How to use firmographic data like a pro
Improving the effectiveness of your sales can be divided into four actions: Increase the number of sales opportunities,...
7 min read
4 effective ways how data can boost B2B customer acquisition
Many B2B organizations have scattered data that fails to provide any actionable insights to sales teams. In 2020, sales...
6 min read
3 common problems of sales and marketing alignment – and how they can be hacked by data-analytics
All key elements of a positive buyer experience rely on a constructive relationship between marketing content and sales...
