From the era of physical filing cabinets to the age of cloud storage, data management has undergone a radical...

Let’s say you’re a marketing director working for a large e-commerce company that sells a wide range of products...

In this year’s January/February edition of the ABA Banking Journal, Mark Gibson, a senior consultant at the strategic...

If the digital world is a treasure trove, data is the gold. Understanding and leveraging such a valuable asset is less...

In 2012, Richard Branson tweeted: “Complexity is your enemy. Any fool can make something complicated. It is hard to...

Sales as we know it has undergone a seismic shift over the past couple of decades. The traditional approach of...

Cast your mind back to the turn of the millennium. The Nokia 3310 has just made its debut—a groundbreaking phone...

Customer insights are an interpretation of trends in human behaviors which aim to increase the effectiveness of a...

The story of how marketing has changed over the past 30 years is a tale of adaptability and innovation, marked by an...

In an era defined by digital innovation, the success of marketing hinges on leveraging data. Modern marketers know that...