The story of how marketing has changed over the past 30 years is a tale of adaptability and innovation, marked by an ongoing quest for better ways to reach, engage, and convert potential customers. As we dig into this remarkable journey, we find ourselves amid a digital revolution, a phase where data analytics has become the pivot around which successful marketing strategies revolve.

In an era defined by digital innovation, the success of marketing hinges on leveraging data. Modern marketers know that data insights are not just valuable—they’re essential to strategizing and decision-making. This article will guide you through the process of extracting meaningful insights from your marketing data through the use of a data platform.

If you're a marketer in today's world, you know that social media marketing is a key element of any modern marketing campaign. Social media platforms have billions of users, making them a prime place to reach a large and diverse audience. Social media platforms also offer advanced targeting options that allow you to advertise to specific demographics and interests, making it easier to reach the right people.

But with so much data available on how your company is performing on social media, it can be a challenge to make sense of it all and use it to make decisions that will ultimately benefit their business. Many marketers don’t have the necessary expertise or time to interpret large amounts of data, making it difficult for them to make informed decisions. Fortunately for modern marketers, content analysis has come a long way.

So… what exactly is it, and why is it so useful in the world of social media?

We all know what upselling is. It’s when you invite your customer to spend more or upgrade, and usually requires you to market your more profitable products or services. This contrasts with cross-selling, which involves selling additional products or services to an existing customer.