4 min read
Generative AI in marketing - Where and how can it help?
Marketing professionals face ever-increasing expectations
They need to produce more content, personalize it across...
Niko Päivärinta
Chief Executive Officer at InlineMarket
Blog.
This is where you can come for the latest InlineMarket news, industry trends and insights, and interesting and useful content.
14 min read
Data management platforms vs. data warehouses: what’s the difference?
From the era of physical filing cabinets to the age of cloud storage, data management has undergone a radical...
8 min read
What is a data platform as a service (DPaaS)?
Let’s say you’re a marketing director working for a large e-commerce company that sells a wide range of products...
9 min read
What is a data management platform?
In this year’s January/February edition of the ABA Banking Journal, Mark Gibson, a senior consultant at the strategic...
9 min read
The role of data management platforms in digital marketing
If the digital world is a treasure trove, data is the gold. Understanding and leveraging such a valuable asset is less...
7 min read
The benefits of a customer data platform
In 2012, Richard Branson tweeted: “Complexity is your enemy. Any fool can make something complicated. It is hard to...
9 min read
How sales teams can benefit from insights
Sales as we know it has undergone a seismic shift over the past couple of decades. The traditional approach of...
12 min read
The impact of digital marketing: insights and trends
Cast your mind back to the turn of the millennium. The Nokia 3310 has just made its debut—a groundbreaking phone...
8 min read
The power of customer insights in your marketing strategy
Customer insights are an interpretation of trends in human behaviors which aim to increase the effectiveness of a...
7 min read
The future of marketing: using data analytics to gain insights and stay ahead of the game
The story of how marketing has changed over the past 30 years is a tale of adaptability and innovation, marked by an...
