When it comes to acquiring new customers, some of the most common failure points are 1. whether you are targeting the right customers, 2. whether you are able to identify the right, most promising leads that marketing has created and 3. whether your sales efforts are focused on the opportunities that are most likely to end up buying from you.
Our solution uses predictive analytics to tackle these challenges.
Ideal Customer Profiling opens up the DNA of your best customers, enables you to enrich your customer data from external sources, and by extracting matching companies from external company data sources you can be sure that you are targeting the right customers.
Predictive Scoring is a methodology that analyzes your existing marketing and sales data for patterns and predicts how likely target companies, leads and sales opportunities in your pipeline will end up buying. Knowing which leads to focus on will fasten your sales cycles.
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Intrigued? Get more acquainted with Predictive Deal Scoring with our answers to the top five questions people ask about it.
Filter and rank your deals at every stage of the sales pipeline to spot deals that need attention or are near closing.
Avoid potentially costly delays in action by knowing which deals and sales reps need support or coaching from your sales manager.
Identify gaps or weaknesses in your sales pipeline and improve your revenue estimates. Get insights on which sales actions work the best.
Trigger automated nurturing programs based on score changes to engage your customers when it counts.
All key elements of a positive buyer experience rely on a constructive relationship between marketing content and sales success. Put simply: alignment.
Download our webinar to learn, how you can use your sales data to optimize your marketing performance.
In this white paper, you will learn what are the benefits of predictive deal scoring and how does the scoring works in practice.