Your Ideal Customer Profile (ICP) is a description of your best potential customer. By creating your ICP based on real business data and advanced analytics you make sure that it matches the DNA of your best customers.
Recent posts by Ari Heino
5 min read
4 min read
InlineInsight Predictive Scoring solution is now listed in the HubSpot App Marketplace. HubSpot App Partners are independent software vendors who have built an integration with HubSpot and been accepted to the App Marketplace.
7 min read
Improving the effectiveness of your sales can be divided into four actions: Increase the number of sales opportunities, drive up your average deal size, optimize your sales win rate, and shorten the length of your sales cycle.
Using firmographic data together with predictive scoring is a perfect way to start check boxing these actions and feeding your sales pipeline with a sizeable number of good, quality prospects.
8 min read
Many B2B organizations have scattered data that fails to provide any actionable insights to sales teams. In 2020, sales teams cannot function or make decisions based on gut-feeling or guesswork. And data is the only way to provide sales teams with the kind of analytics that are needed.
6 min read
All key elements of a positive buyer experience rely on a constructive relationship between marketing content and sales success. Put simply: alignment.