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4 min read

Generative AI in marketing - Where and how can it help?

Marketing professionals face ever-increasing expectations

They need to produce more content, personalize it across...

14 min read

Data management platforms vs. data warehouses: what’s the difference?

From the era of physical filing cabinets to the age of cloud storage, data management has undergone a radical...

8 min read

What is a data platform as a service (DPaaS)?

Let’s say you’re a marketing director working for a large e-commerce company that sells a wide range of products...