If the digital world is a treasure trove, data is the gold. Understanding and leveraging such a valuable asset is less of a luxury and more of a necessity when delivering modern customer experiences. This holds particularly in digital marketing, where data is generated, captured, and processed at an unprecedented scale.
9 min read
The role of data management platforms in digital marketing
By Harry Lawrence on Feb, 2024
Topics: Data insights Data platform artificial intelligence business intelligence business performance AI-powered solutions digital marketing insights Data management platform digital marketing
7 min read
The future of marketing: using data analytics to gain insights and stay ahead of the game
By Niko Päivärinta on Sep, 2023
The story of how marketing has changed over the past 30 years is a tale of adaptability and innovation, marked by an ongoing quest for better ways to reach, engage, and convert potential customers. As we dig into this remarkable journey, we find ourselves amid a digital revolution, a phase where data analytics has become the pivot around which successful marketing strategies revolve.
Topics: English Data insights Data platform data analytics marketing analytics
9 min read
The ultimate guide to extracting insights from your marketing data
By Niko Päivärinta on Sep, 2023
In an era defined by digital innovation, the success of marketing hinges on leveraging data. Modern marketers know that data insights are not just valuable—they’re essential to strategizing and decision-making. This article will guide you through the process of extracting meaningful insights from your marketing data through the use of a data platform.