Cast your mind back to the turn of the millennium. The Nokia 3310 has just made its debut—a groundbreaking phone celebrated for its durability, simplicity, and an addictive game called Snake. But the idea of streaming a high-definition movie on it, making a video call with it, or unlocking it simply with just a glance simply isn’t possible. 

Customer insights are an interpretation of trends in human behaviors which aim to increase the effectiveness of a product or service for customers and increase sales for businesses. They go beyond raw data or research; they offer a deep understanding of customers’ critical attitudes, behaviors and preferences. They delve into their pain points, needs, experiences, and what drives their decisions. In short, customer insights help businesses to step into their customers’ shoes.

The story of how marketing has changed over the past 30 years is a tale of adaptability and innovation, marked by an ongoing quest for better ways to reach, engage, and convert potential customers. As we dig into this remarkable journey, we find ourselves amid a digital revolution, a phase where data analytics has become the pivot around which successful marketing strategies revolve.