Effective, data-driven B2B customer acquisition is based on aligned sales & marketing processes, data integration and analytics.
1. Sales & Marketing Process. How sales and marketing benefit from Account-Based Marketing.
2. Data Integration. Even the best B2B marketing software is nothing without data. If technology is the engine for your customer acquisition strategy, then data is the fuel. What are the two main challenges of data integration?
3. Analytics. Why a transparent full-funnel view is important for sales and marketing.