The 3 elements of data-driven B2B customer acquisition

Effective, data-driven B2B customer acquisition is based on aligned sales & marketing processes, data integration, and analytics. 


In this free guide you will learn:


1. Sales & Marketing Process. How sales and marketing benefit from Account-Based Marketing. 

2. Data Integration. Even the best B2B marketing software is nothing without data. If technology is the engine for your customer acquisition strategy, then data is the fuel. What are the two main challenges of data integration, and how can they be solved?

3. Analytics. What you should consider when setting up a transparent full-funnel view for sales and marketing?