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Ideal Customer Profile

Learn how to use analytics and predictive scoring to define your Ideal Customer Profile. 

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Ideal customer profile (ICP) is a description of your best potential customer. By creating your ICP based on real business data and advanced analytics you make sure that it matches the DNA of your best customers.

 

In this 20-minute webinar you will learn:

 

  1. How to create Ideal Customer Profiles based on your existing sales data? We will explain how companies can be classified based on previous sales case success (won/lost cases in your CRM) and how advanced analytics are applied to identify the most impactful attributes.
  2.  How to use additional data points to enrich the existing data of your prospect companies? We will explain how this data can be enriched with additional firmographic data by using a company data provider, such as Vainu.io.
  3. How to create optimal lists of prospect companies matching the ICP? We will explain how the “opened DNA” of your best customers can be used for acquiring new prospect clients with matching DNA from a company data provider.

 

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About the speaker

Niko Päivärinta

Niko Päivärinta, CPO and founder at InlineMarket

 


 

About InlineMarket

Our mission is to increase our customers’ data-driven businesses with a strong focus on technology. We help sales and marketing professionals to be more successful by using Data & AI. Our platform benefits machine learning for automation and higher business performance. Read more about us. 

 

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