Easy steps to predictive scoring 

In this 20-minute webinar, you will learn how to employ predictive scoring on a sales opportunity level. 

 

 

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In this webinar you will learn:

 

  1.  What kind of problems can you solve with predictive scoring? We will explain why scoring sales opportunities is essential, and what are the benefits of predictive scoring compared to traditional scoring.
  2. What do you need to get started? To get accurate predictions you need to have data in place. We will explain what data sources you should include in the analysis.
  3. How the data is processed? After the data input, the data should be trained with several machine learning algorithms to find the perfect fit. We will explain how the training works and what happens after the training period. 
  4.  Using predictive scoring to support your daily work. The scoring algorithms can be integrated with your CRM system. We will demonstrate how our customers use predictive scoring in HubSpot to support their daily work. We also show you how we monitor the quality of our algorithms and what other insights can be drawn from the data. 
     

 

 

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About the speaker

Ari Heino

Ari Heino, CEO at InlineMarket

Ari has extensive experience working with global, regional, and local customers across the Nordics. He is passionate about data analytics and excited to use his knowledge to solve complex problems our customers might have. 

 


 

About InlineMarket

Our mission is to increase our customers’ data-driven businesses with a strong focus on technology. We help sales and marketing professionals to be more successful by using Data & AI. Our platform benefits machine learning for automation and higher business performance. Read more about us. 

 

Microsoft Gold Partner | HubSpot App Partner