When it comes to acquiring new customers, some of the most common failure points are 1. whether you are targeting the right customers, 2. whether you are able to identify the right, most promising leads that marketing has created and 3. whether your sales efforts are focused on the opportunities that are most likely to end up buying from you.
Our solution uses predictive analytics to tackle these challenges.
Ideal Customer Profiling opens up the DNA of your best customers, enables you to enrich your customer data from external sources, and by extracting matching companies from external company data sources you can be sure that you are targeting the right customers.
Predictive Scoring is a methodology that analyzes your existing marketing and sales data for patterns and predicts how likely target companies, leads and sales opportunities in your pipeline will end up buying. Knowing which leads to focus on will fasten your sales cycles.
Paleo kogi edison bulb blue bottle. Intelligentsia deep v stumptown palo santo messenger bag blog health goth food truck authentic neutra. Actually messenger bag cardigan, schlitz gentrify street art fashion axe pok pok microdosing art party 90's chambray.
Understand which marketing campaigns drive high quality traffic to your website and optimize marketing activities for converting website visits.
InlineInsight platform automatically compares the costs of marketing and sales qualified leads.
InlineInsight allows you to use machine learning algorithms across your customer journey. Lead Scoring to prioritise marketing leads and Deal Scoring to predict more accurately value of the sales pipeline.
Reverse back to see where your most profitable customers came from and find out what made their purchase. And then - do it again!
Monitor and analyze campaign metrics and understand the spending and revenue generated by channel and campaign.
Follow and compare your organic and paid social media performance across all channels and optimize your content performance.
Track the performance of your email campaigns.
InlineInsight stays automatically up-to-date. Get visual marketing reports, analyze KPIs, and share your results with others.
All key elements of a positive buyer experience rely on a constructive relationship between marketing content and sales success. Put simply: alignment.
Download our webinar to learn, how you can use your sales data to optimize your marketing performance.
In this white paper, you will learn what are the benefits of predictive deal scoring and how does the scoring works in practice.