InlineInsight

Squeeze more sales out of your pipeline

Imagine having all your marketing and sales data actionably organized. Imagine your sales team having an accurate real-time view of the most potential sales opportunities in their pipeline. Imagine getting there tomorrow. 

 

Get Started

Full-funnel analytics view

A set of powerful tools
that unify your sales,
marketing and data 

 

Line

Data warehousing

Centralize all your marketing and sales data in a single cloud-based destination that enables easy data analysis. 

 



Line

Dashboards

Automate the tracking of your key marketing and sales metrics and view your results in an easily digestable visual format. 

 

 

 

 

 

 

Line

Predictive Analytics​

Use predictive analytics to analyze your marketing and sales data for patterns and get predictions on how likely target companies, leads and sales opportunities in your pipeline will end up buying.

 

Data warehousing

Centralize all your marketing and sales data in a single cloud-based destination that enables easy data analysis. 

 

Dashboards

Automate the tracking of your key marketing and sales metrics and view your results in an easy-to-understand visual format. 

 

Predictive Analytics

Use predictive analytics to analyze your marketing and sales data for patterns and get predictions on how likely target companies, leads, and sales opportunities in your pipeline will end up buying. 

“Our sales and marketing team was wasting their time and energy. Now they’re like a team of ninjas working with amazing precision.”

Read the success story

Customer story

Compree

Feature

Predictive Analytics

When it comes to acquiring new customers, some of the most common failure points are  1. whether you are targeting the right customers, 2. whether you are able to identify the right, most promising leads that marketing has created and 3. whether your sales efforts are focused on the opportunities that are most likely to end up buying from you.

Our solution uses predictive analytics to tackle these challenges. ​

 

Predive scoring

Target the right customers / Optimized targeting

Ideal Customer Profiling opens up the DNA of your best customers, enables you to enrich your customer data from external sources, and by extracting matching companies from external company data sources you can be sure that you are targeting the right customers.

Identify your best potential customers / Predictive scoring

Predictive Scoring is a methodology that analyzes your existing marketing and sales data for patterns and predicts how likely target companies, leads and sales opportunities in your pipeline will end up buying.​ Knowing which leads to focus on will fasten your sales cycles. 

 

 

Paleo kogi edison bulb blue bottle. Intelligentsia deep v stumptown palo santo messenger bag blog health goth food truck authentic neutra. Actually messenger bag cardigan, schlitz gentrify street art fashion axe pok pok microdosing art party 90's chambray. 

 
Paleo kogi edison bulb blue bottle. Intelligentsia deep v stumptown palo santo messenger bag blog health goth food truck authentic neutra. Actually messenger bag cardigan, schlitz gentrify street art fashion axe pok pok microdosing art party 90's chambray. 
 

Solution capabilities

Predictive Deal Scoring

Predictive Deal Scoring uses machine learning to analyze your existing CRM data for patterns and predicts how likely each deal in your pipeline will end up buying. It is a perfect solution for B2B companies that often have tens or even hundreds of prospects in the sales pipeline. Learn more

 

The outcome

  • Deal Score. A numerical value, between 1 and 100, represents the likelihood of the sales opportunity to convert into a won deal. We have achieved over 90% forecast accuracy. 
  • Deal Score Trend. Specifies the direction in which the deal is trending, such as improving, declining, or no change. 
  • Deal Ranking. Deals with a higher ranking are more likely to convert into won deals. All deals in your sales pipeline are categorized into Hot, Warm, or Cold according to their deal score. 
  • Factors influencing the scores. We provide an in-depth analysis of the factors behind the scores. This gives you insights on what works best, coaching and benchmarking. 

Questions? Read our answers to the top 4 questions asked about Predictive Deal Scoring. 

View in HubSpot App Marketplace

Free Trial

 

Predictive deal scoring

Know which deals to focus on.

Filter and rank your deals in every stage of the pipeline according to deal scores to spot deals that require nurturing or are near closing.

Keep better track. 

Avoid delays in actions leading to a risk of losing the deal. Know which deals and sales reps need support or coaching from your sales manager.

Improve your pipeline analyses. 

Identify gaps or weaknesses in your pipeline and improve your revenue estimates. Gain insight on what works best when it comes to sales actions.

Automation.

Automated nurturing programs can be triggered based on score changes to engage the customers in the pipeline at the right time.

Ideal Customer Profiling

Ideal Customer Profile (ICP) is a description of your best potential customer. By creating your ICP based on sales data and advanced analytics, you'll make sure it matches the DNA of your best customers. Learn more →

 

Account Scoring

Our Account Scoring model uses AI to analyze several types of firmographic data in your CRM system focusing on won sales cases. This data can be enriched by using a company data provider to deepen the analysis. After this, you will receive a list of attributes that best describe your most profitable customers. 

As each of your products and services can attract different kinds of customers, we define a unique ICP for each product segment. 


Demo

Ideal Customer Profiling

Effective prospecting.

Easily find new prospects that match the DNA of your best customers by using a company data provider. This way you can increase the number of quality prospects in your sales pipeline and achieve better sales results!

Better marketing ROI. 

Defining your ICP based on sales data helps your marketing team to ensure you are targeting the right customers. Tune your ad campaigns according to the defining attributes of your ICP and achieve a better return on investment. 

Clear focus. 

ICP gives your sales and marketing team a clear idea of what kind of customers are you aiming to attract and what kind of companies are likely to become your customers. Having your ICP always up-to-date also helps you to understand the changes in the business environment. 

Predictive Lead Scoring

Our Predictive Lead Scoring model helps your marketing team to find out where the most promising leads come from, which marketing content and activities have an impact on sales, and when is the optimal time to hand over leads to sales. 

The outcome

  • Lead Score. At the moment you get a new lead, our scoring model analyses its potential by using historical sales data and additional data points, such as data from Google Analytics, marketing automation programs, and third-party data providers. After this the lead score updates based on contacts behavior and reactions to sales and marketing activities.
  • Factors influencing the scores. Your marketing team will get a list of attributes that influence the score. This helps the team to understand what content drives leads toward a purchase decision.


Demo

Predictive Lead scoring

Automation. 

Instead of doing lead scoring manually and starting from zero, our Predictive Deal Scoring model uses historical sales data to give you an immediate impression of the potential of the lead. After this, the lead score updates automatedly based on leads' behavior. 

Artificial Intelligence

Rather than guessing the impact of leads behavior, such as opened sales email or a website visit, on its sales readiness, our Lead Scoring model uses Artificial Intelligence. Here the lead score change is based on historical sales data. The more data, the better the model gets!

Easily spot sales-qualified leads.

Our model makes it easy to spot sales-qualified leads. We help you to set up notifications when leads are ready to be handed over to your sales team.

High ROMI. 

Find out which marketing campaigns generate high-quality leads and use this information for targeting and content creation. Discover what marketing content moves your leads toward the purchase decision and modify your nurturing campaigns accordingly. 

Advanced Campaign Analytics

Get a full view across your digital marketing activities, compare easily the effectiveness and spend on each channel, and understand what works the best for your customers!

 

Campaign analytics

Campaign Analytics.

Monitor and analyze campaign metrics and understand the spending and revenue generated by channel and campaign.

Social Media Analytics. 

Follow and compare your organic and paid social media performance across all channels and optimize your content performance. 

Email Analytics.

Track the performance of your email campaigns.

Automation. 

InlineInsight stays automatically up-to-date. Get visual marketing reports, analyze KPIs, and share your results with others.

All-in-1

Full-funnel Analytics

Would you rather have all your sales and marketing data in one place? InlineInsight platform pulls together your sales and marketing data and lets you analyze your customers' actions from the first touchpoint to a closed deal.

Full Funnel Analytics

Traffic analysis. 

Understand which marketing campaigns drive high quality traffic to your website and optimize marketing activities for converting website visits. 

Cost-efficiency. 

InlineInsight platform automatically compares the costs of marketing and sales qualified leads. 

Forecasts.

InlineInsight allows you to use machine learning algorithms across your customer journey. Use account scoring for prospecting and targeting, lead scoring to make sure marketing leads are handed over to sales at the right time, and deal scoring to understand how much money are you going to make during the next 3 months. 

Optimization. 

Reverse back to see where your most profitable customers came from and find out what made their purchase. And then - do it again!

 

Related content