InlineInsight

Predictive Deal Scoring

Leverage machine learning to analyse your existing CRM data for patterns and confidently predict how likely each deal in your sales pipeline will end up closing.

 

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Feature

Predictive Analytics

When it comes to acquiring new customers, some of the most common failure points are  1. whether you are targeting the right customers, 2. whether you are able to identify the right, most promising leads that marketing has created and 3. whether your sales efforts are focused on the opportunities that are most likely to end up buying from you.

Our solution uses predictive analytics to tackle these challenges. ​

 

Predive scoring

Target the right customers / Optimized targeting

Ideal Customer Profiling opens up the DNA of your best customers, enables you to enrich your customer data from external sources, and by extracting matching companies from external company data sources you can be sure that you are targeting the right customers. ​

Identify your best potential customers / Predictive scoring

Predictive Scoring is a methodology that analyzes your existing marketing and sales data for patterns and predicts how likely target companies, leads and sales opportunities in your pipeline will end up buying.​ Knowing which leads to focus on will fasten your sales cycles. 

 

 

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Solution capabilities

Predictive Deal Scoring

  • Deal Score. Gives you a number between 1 and 100 that tells you how likely it is a sales opportunity will convert into a win. 
  • Deal Score Trend.  Tells you which direction your deal’s going in. Is it getting better? Getting worse? Has there been no change? Whatever’s been happening, you’ll know.
  • Deal Ranking.  Groups all the deal scores in your pipeline into easy-to-understand categories: hot, warm, or cold.
  • Factors influencing the scores. Breaks down which factors are affecting your deal scores to give you insights on which of your efforts have been working and which ones haven’t and offers practical coaching and benchmarking

Intrigued? Get more acquainted with Predictive Deal Scoring with our answers to the top five questions people ask about it. 

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Predictive deal scoring

Know which deals to focus on

Filter and rank your deals at every stage of the sales pipeline to spot deals that need attention or are near closing.

Keep better track

Avoid potentially costly delays in action by knowing which deals and sales reps need support or coaching from your sales manager.

Improve your pipeline strategy

Identify gaps or weaknesses in your sales pipeline and improve your revenue estimates. Get insights on which sales actions work the best.

Automate your sales process

Trigger automated nurturing programs based on score changes to engage your customers when it counts.

Discover what our Predictive Deal Scoring tool can do for you

Book a meeting with our expert. 

 

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