If the digital world is a treasure trove, data is the gold. Understanding and leveraging such a valuable asset is less of a luxury and more of a necessity when delivering modern customer experiences. This holds particularly in digital marketing, where data is generated, captured, and processed at an unprecedented scale.
9 min read
The role of data management platforms in digital marketing
By Harry Lawrence on Feb, 2024
Topics: Data insights Data platform artificial intelligence business intelligence business performance AI-powered solutions digital marketing insights Data management platform digital marketing
12 min read
The impact of digital marketing: insights and trends
By Harry Lawrence on Jan, 2024
Cast your mind back to the turn of the millennium. The Nokia 3310 has just made its debut—a groundbreaking phone celebrated for its durability, simplicity, and an addictive game called Snake. But the idea of streaming a high-definition movie on it, making a video call with it, or unlocking it simply with just a glance simply isn’t possible.