In 2012, Richard Branson tweeted: “Complexity is your enemy. Any fool can make something complicated. It is hard to keep things simple.” And that’s the ongoing challenge that drives us at InlineMarket; to do the hard work to make sense of complexity for our customers

Customer insights are an interpretation of trends in human behaviors which aim to increase the effectiveness of a product or service for customers and increase sales for businesses. They go beyond raw data or research; they offer a deep understanding of customers’ critical attitudes, behaviors and preferences. They delve into their pain points, needs, experiences, and what drives their decisions. In short, customer insights help businesses to step into their customers’ shoes.