InlineInsight

Predictive Lead Scoring

Predictive Lead Scoring helps your marketing team to find out where the most promising leads come from, which content and activities have an impact on sales, and when is the optimal time to pass leads to sales. 

 

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Feature

Predictive Analytics

When it comes to acquiring new customers, some of the most common failure points are  1. whether you are targeting the right customers, 2. whether you are able to identify the right, most promising leads that marketing has created and 3. whether your sales efforts are focused on the opportunities that are most likely to end up buying from you.

Our solution uses predictive analytics to tackle these challenges. ​

 

Predive scoring

Target the right customers / Optimized targeting

Ideal Customer Profiling opens up the DNA of your best customers, enables you to enrich your customer data from external sources, and by extracting matching companies from external company data sources you can be sure that you are targeting the right customers.

Identify your best potential customers / Predictive scoring

Predictive Scoring is a methodology that analyzes your existing marketing and sales data for patterns and predicts how likely target companies, leads and sales opportunities in your pipeline will end up buying.​ Knowing which leads to focus on will fasten your sales cycles. 

 

 

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Solution capabilities

Predictive Lead Scoring

  • Lead Score. At the moment you get a new lead, our scoring model analyses its potential by using historical sales data and additional data points, such as data from Google Analytics, marketing automation programs, and third-party data providers. After this the lead score updates based on contacts behavior and reactions to sales and marketing activities.
  • Factors influencing the scores. Your marketing team will get a list of different attributes and data points that influence the score. This helps the team to understand what content drives leads toward a purchase decision.


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Predictive Lead scoring

Automation

Instead of doing lead scoring manually and starting from zero, our Predictive Lead Scoring model uses historical sales data to give you an immediate impression of the potential of the lead. After this, the lead score updates automatedly based on leads' behavior. 

Artificial Intelligence

Rather than guessing the impact of leads behavior, such as opened sales email or a website visit, on its sales readiness, our Lead Scoring model uses Artificial Intelligence. Here the lead score change is based on historical sales data. The more data, the better the model gets!

Easily spot sales-qualified leads

Our model makes it easy to spot sales-qualified leads. We help you to set up notifications when leads are ready to be handed over to your sales team.

High ROMI

Find out which marketing campaigns generate high-quality leads and use this information for targeting and content creation. Discover what marketing content moves your leads toward the purchase decision and modify your nurturing campaigns accordingly. 

Interested to hear more?

Book a meeting with our expert

 

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