When it comes to acquiring new customers, some of the most common failure points are 1. whether you are targeting the right customers, 2. whether you are able to identify the right, most promising leads that marketing has created and 3. whether your sales efforts are focused on the opportunities that are most likely to end up buying from you.
Our solution uses predictive analytics to tackle these challenges.
Ideal Customer Profiling opens up the DNA of your best customers, enables you to enrich your customer data from external sources, and by extracting matching companies from external company data sources you can be sure that you are targeting the right customers.
Predictive Scoring is a methodology that analyzes your existing marketing and sales data for patterns and predicts how likely target companies, leads and sales opportunities in your pipeline will end up buying. Knowing which leads to focus on will fasten your sales cycles.
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Get an immediate impression of the potential of a lead using historical sales data—without having to do any calculations yourself. Our Predictive Lead Scoring model updates lead scores automatically based on their behaviour (mainly using background information/firmographics).
Remove the guesswork from what makes your leads sales ready. Both our lead scoring and deal scoring models use artificial intelligence to analyse historical sales data. The more data you feed into it, the better it gets.
Easily spot which of your leads are sales-qualified and set up notifications to let you know when they’re ready to be handed over to your sales team.
Find out which of your marketing campaigns are generating high-quality leads and use this information to sharpen your target audience. Then get familiar with which marketing content is moving your leads toward purchasing decisions and modify your nurturing campaigns.
All key elements of a positive buyer experience rely on a constructive relationship between marketing content and sales success. Put simply: alignment.
Download our webinar to learn, how you can use your sales data to optimize your marketing performance.
In this white paper, you will learn what are the benefits of predictive deal scoring and how does the scoring works in practice.