When it comes to acquiring new customers, some of the most common failure points are 1. whether you are targeting the right customers, 2. whether you are able to identify the right, most promising leads that marketing has created and 3. whether your sales efforts are focused on the opportunities that are most likely to end up buying from you.
Our solution uses predictive analytics to tackle these challenges.
Ideal Customer Profiling opens up the DNA of your best customers, enables you to enrich your customer data from external sources, and by extracting matching companies from external company data sources you can be sure that you are targeting the right customers.
Predictive Scoring is a methodology that analyzes your existing marketing and sales data for patterns and predicts how likely target companies, leads and sales opportunities in your pipeline will end up buying. Knowing which leads to focus on will fasten your sales cycles.
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Instead of doing lead scoring manually and starting from zero, our Predictive Lead Scoring model uses historical sales data to give you an immediate impression of the potential of the lead. After this, the lead score updates automatedly based on leads' behavior.
Rather than guessing the impact of leads behavior, such as opened sales email or a website visit, on its sales readiness, our Lead Scoring model uses Artificial Intelligence. Here the lead score change is based on historical sales data. The more data, the better the model gets!
Our model makes it easy to spot sales-qualified leads. We help you to set up notifications when leads are ready to be handed over to your sales team.
Find out which marketing campaigns generate high-quality leads and use this information for targeting and content creation. Discover what marketing content moves your leads toward the purchase decision and modify your nurturing campaigns accordingly.
All key elements of a positive buyer experience rely on a constructive relationship between marketing content and sales success. Put simply: alignment.
Download our webinar to learn, how you can use your sales data to optimize your marketing performance.
In this white paper, you will learn what are the benefits of predictive deal scoring and how does the scoring works in practice.