InlineInsight

Predictive Lead Scoring

Our Predictive Lead Scoring tool identifies where your most promising leads are coming from, the content and activities that impact your sales the most, and the optimal time to handover leads to sales.

 

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Feature

Predictive Analytics

When it comes to acquiring new customers, some of the most common failure points are  1. whether you are targeting the right customers, 2. whether you are able to identify the right, most promising leads that marketing has created and 3. whether your sales efforts are focused on the opportunities that are most likely to end up buying from you.

Our solution uses predictive analytics to tackle these challenges. ​

 

Predive scoring

Target the right customers / Optimized targeting

Ideal Customer Profiling opens up the DNA of your best customers, enables you to enrich your customer data from external sources, and by extracting matching companies from external company data sources you can be sure that you are targeting the right customers.

Identify your best potential customers / Predictive scoring

Predictive Scoring is a methodology that analyzes your existing marketing and sales data for patterns and predicts how likely target companies, leads and sales opportunities in your pipeline will end up buying.​ Knowing which leads to focus on will fasten your sales cycles. 

 

 

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What does the Predictive Lead Scoring tool offer?

Predictive Lead Scoring

  • Lead Score. As soon as you get a new lead, our model scores its potential using historical sales data and additional data points from marketing automation programs, and third-party data providers. The lead score updates automatically using contact behaviour and reactions to sales and marketing activities.
  • Factors that influence scores. Your marketing team will get a list of attributes and data points that influence the scores of your leads. This helps your team to understand which content is driving leads towards which purchasing decisions.



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Predictive Lead scoring

Automation

Get an immediate impression of the potential of a lead using historical sales data—without having to do any calculations yourself. Our Predictive Lead Scoring model updates lead scores automatically based on their behaviour (mainly using background information/firmographics).
  

Artificial Intelligence

Remove the guesswork from what makes your leads sales ready. Both our lead scoring and deal scoring models use artificial intelligence to analyse historical sales data. The more data you feed into it, the better it gets.
 

Notifications

Easily spot which of your leads are sales-qualified and set up notifications to let you know when they’re ready to be handed over to your sales team.

Improved ROMI

Find out which of your marketing campaigns are generating high-quality leads and use this information to sharpen your target audience. Then get familiar with which marketing content is moving your leads toward purchasing decisions and modify your nurturing campaigns.

Discover what our Predictive Lead Scoring tool can do for you

Book a meeting with our expert

 

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