InlineInsight

Predictive Deal Scoring

Predictive Deal Scoring uses machine learning to analyze your existing CRM data for patterns and predicts how likely each deal in your sales pipeline will end up buying.

 

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Feature

Predictive Analytics

When it comes to acquiring new customers, some of the most common failure points are  1. whether you are targeting the right customers, 2. whether you are able to identify the right, most promising leads that marketing has created and 3. whether your sales efforts are focused on the opportunities that are most likely to end up buying from you.

Our solution uses predictive analytics to tackle these challenges. ​

 

Predive scoring

Target the right customers / Optimized targeting

Ideal Customer Profiling opens up the DNA of your best customers, enables you to enrich your customer data from external sources, and by extracting matching companies from external company data sources you can be sure that you are targeting the right customers.

Identify your best potential customers / Predictive scoring

Predictive Scoring is a methodology that analyzes your existing marketing and sales data for patterns and predicts how likely target companies, leads and sales opportunities in your pipeline will end up buying.​ Knowing which leads to focus on will fasten your sales cycles. 

 

 

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Solution capabilities

Predictive Deal Scoring

  • Deal Score. A numerical value, between 1 and 100, represents the likelihood of the sales opportunity to convert into a won deal. We have achieved over 90% forecast accuracy. 
  • Deal Score Trend. Specifies the direction in which the deal is trending, such as improving, declining, or no change. 
  • Deal Ranking. Deals with a higher ranking are more likely to convert into won deals. All deals in your sales pipeline are categorized into Hot, Warm, or Cold according to their deal score. 
  • Factors influencing the scores. We provide an in-depth analysis of the factors behind the scores. This gives you insights on what works best, coaching and benchmarking. 

Questions? Read our answers to the top 5 questions asked about Predictive Deal Scoring. 

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Predictive deal scoring

Know which deals to focus on

Filter and rank your deals in every stage of sales pipeline according to deal scores to spot deals that require nurturing or are near closing.

Keep better track

Avoid delays in actions leading to a risk of losing the deal. Know which deals and sales reps need support or coaching from your sales manager.

Improve your pipeline strategy

Identify gaps or weaknesses in your sales pipeline and improve your revenue estimates. Gain insight on what works best when it comes to sales actions.

Automation

Automated nurturing programs can be triggered based on score changes to engage the customers in the pipeline at the right time.

Interested to hear more?

Book a meeting with our expert. 

 

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