The story of how marketing has changed over the past 30 years is a tale of adaptability and innovation, marked by an ongoing quest for better ways to reach, engage, and convert potential customers. As we dig into this remarkable journey, we find ourselves amid a digital revolution, a phase where data analytics has become the pivot around which successful marketing strategies revolve.

In an era defined by digital innovation, the success of marketing hinges on leveraging data. Modern marketers know that data insights are not just valuable—they’re essential to strategizing and decision-making. This article will guide you through the process of extracting meaningful insights from your marketing data through the use of a data platform.

We all know what upselling is. It’s when you invite your customer to spend more or upgrade, and usually requires you to market your more profitable products or services. This contrasts with cross-selling, which involves selling additional products or services to an existing customer.

InlineInsight Predictive Scoring solution is now listed in the HubSpot App Marketplace. HubSpot App Partners are independent software vendors who have built an integration with HubSpot and been accepted to the App Marketplace.

Improving the effectiveness of your sales can be divided into four actions: Increase the number of sales opportunities, drive up your average deal size, optimize your sales win rate, and shorten the length of your sales cycle. 

Using firmographic data together with predictive scoring is a perfect way to start check boxing these actions and feeding your sales pipeline with a sizeable number of good, quality prospects.  

Many B2B organizations have scattered data that fails to provide any actionable insights to sales teams. In 2020, sales teams cannot function or make decisions based on gut feeling or guesswork. And data is the only way to provide sales teams with the kind of analytics that are needed. Here are 4 effective ways data can help to drive B2B customer acquisition.​

All key elements of a positive buyer experience rely on a constructive relationship between marketing content and sales success. Put simply: alignment.

Observing data over time is time series. Predicting that data in the future is time series modeling. Unlike the regular prediction, this is slightly different because of the chronology in the data.